Business and Management
Get Ahead of the Curve
Everyone is looking for ways to ensure they stand out in a crowd of applicants. By exploring your business options now, you can get a leg up on the competition.
Which pathways are offered?
Entrepreneurship—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
Marketing Communications—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.
What types of jobs can my student learn about and prepare for?*
Some of the jobs include:
Small Business Owner
Administrative Services Manager
Copywriter
Marketing/Promotions Manager
Public Relations Manager
Media Buyer/Planner
What is the salary outlook?*
Salaries vary depending on the job, experience, and location but approximate sample salaries include:
Administrative Services Manager—$98,890/year
Copywriter—$67,120/year
Marketing/Promotions Manager—$141,490/year
Public Relations Manager—$118,430/year
Which industry-recognized, in-demand certifications and exams can my student prepare for?
Microsoft Office Specialist Excel
Microsoft Office Specialist Word
Certiport Entrepreneurship and Small Business Certification
National Occupational Competency Testing Institute (NOCTI) Advertising and Design
A*S*K Fundamental Marketing Concepts Exam
ACT National Career Readiness Certification (NCRC)
*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Wednesday, September 8, 2021.
